Online Course MBA

Marketing Communications

Marketing Communications

This course is part of the Mini MBA, Diploma in Business & Management and Diploma in Digital Marketing & Entrepreneurship


Online course


3 hours (self-paced)




Introductory to Advance


Who should attend?

  • Keen learners to Target a Promising Position in a reputable organization

Course Description

This course explores the concepts of integration across all promotional platforms, online and off, and teaches students the necessary skills to develop a cohesive, impactful marketing communications plan. Primary focus areas include the planning process, target audience identification, development of the creative message, and effective media selection. Course includes in-service component.

Learning Objectives

By the end of the course delegates will be able to:

  • Evaluate marketing communications’ role in the marketing mix, taking into account the specific functions of consumer behavior and research in the planning of an integrated marketing communications campaign.
  • Prepare online and offline advertisements, public relations, and sales promotion materials considering both client requirements and budget limitations.
  • Determine effective and efficient media placement for marketing communications messages.
  • Demonstrate understanding of the relationship between marketing communications and branding strategy.
  • Determine appropriate segmentation and positioning strategies for the development of an integrated marketing communications plan.

Course Content

Students in online integrated marketing certificate cover the following topics
  •  Integrated Marketing Communications (IMC) process
  • IMC Contextual Analysis
  • Segmentation and Targeting
  • Marketing Mix Strategy
  • Measuring Campaign Results

100% Online

Click through engaging and award-winning course content.

100% Self-paced

Immediate start: study when, where, and how fast you want.

Learn a new skill

With compact learning sessions, you will learn a new skill faster than ever.

Get your certificate

Download your personal certificate upon completion of this course.

Course Type Fee Credit/Debit Card
ONLINE (Save 61% on this course now) GBP65.00 GBP 34.5 Add to Cart
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