Online Course MBA

Fundamentals of Digital Marketing

Fundamentals of Digital Marketing

This course is part of Diploma in Digital marketing & Entrepreneurship

Type:

Online course

Duration:

5.5 hours (self-paced)

Award:

Certificate

Level:

Introductory to Advance

Accredited by: LONDON INSTITUTE OF SKILLS DEVELOPMENT
SIGNATURE PROGRAMME

Who should attend?

  • Keen learners to Target a Promising Position in a reputable organization

Learning Objectives

By the end of the course delegates will be able to:

  • Grow a Business Online From Scratch
  •  Make Money as an Affiliate Marketer
  • Land a High-Paying Job in Digital Marketing
  • Work From Home as a Freelance Marketing

Course Content

Introduction

  • Define a Target Audience
  • Attract an Audience with Free Content or Ads

Market Research

Pain Points & Desires

  • Identify Pain Points
  • Identify Problems & Ideal Outcomes
  • See the Demand
  • How to Find a Hungry to Buy Audience
  • Google Forms Survey
  • How to Analyze Survey Results
  • How to Get Valuable Feedback Without Sending a Survey

Set up a website

  • Why Use WordPress vs. Wix, Weebly etc.?
  • How to Add Pages, Posts, Menus & Widgets
  • How to Add a Premium WordPress Theme
  • How to Improve Your WordPress Security with Plugins
  • How to Set Up Addresses for Your Business

Email Marketing

  • Why Market Your Business with Email
  • Add Opt-Ins & Pop-Ups to Your Website
  • How to Add Code to WordPress Site
  • Collect Emails Without a Website
  • Writing Email Subject Lines

Copy Writing

Copywriting Formula that Works for:

  • Sales Pages – Video Scripts
  • Blog Posts – Facebook Ads
  • Emails – Google Ads
  • & More! Key Tips
  • Flip Features into Benefits
  • 5 Tips – Calls to Action (CTA)
  • Write as per Customers’ pain points

Facebook Marketing

  • Market your Business on Facebook
  • Facebook Page Setup
  • FB Icon, Cover image, description, posts
  • Boosting and competitions
  • Groups, Live, multiple pages, Reviews, Insight
  • FB Ads- Tools, structure, policies, Campaign, Demographics
  • Targeting connections, interest, demographics
  • Budgets, Creative Ads, Order, Pixel, Reporting, Audience
  • Insight on various types of FB Ads

100% Online

Click through engaging and award-winning course content.

100% Self-paced

Immediate start: study when, where, and how fast you want.

Learn a new skill

With compact learning sessions, you will learn a new skill faster than ever.

Get your certificate

Download your personal certificate upon completion of this course.

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