Fundamentals of Digital Marketing
This course is part of Diploma in Digital marketing & Entrepreneurship
Accredited by: LONDON INSTITUTE OF SKILLS DEVELOPMENT
SIGNATURE PROGRAMME
Who should attend?
- Keen learners to Target a Promising Position in a reputable organization
Learning Objectives
By the end of the course delegates will be able to:
- Grow a Business Online From Scratch
- Make Money as an Affiliate Marketer
- Land a High-Paying Job in Digital Marketing
- Work From Home as a Freelance Marketing
Course Content
Introduction
- Define a Target Audience
- Attract an Audience with Free Content or Ads
Market Research
Pain Points & Desires
- Identify Pain Points
- Identify Problems & Ideal Outcomes
- See the Demand
- How to Find a Hungry to Buy Audience
- Google Forms Survey
- How to Analyze Survey Results
- How to Get Valuable Feedback Without Sending a Survey
Set up a website
- Why Use WordPress vs. Wix, Weebly etc.?
- How to Add Pages, Posts, Menus & Widgets
- How to Add a Premium WordPress Theme
- How to Improve Your WordPress Security with Plugins
- How to Set Up Addresses for Your Business
Email Marketing
- Why Market Your Business with Email
- Add Opt-Ins & Pop-Ups to Your Website
- How to Add Code to WordPress Site
- Collect Emails Without a Website
- Writing Email Subject Lines
Copy Writing
Copywriting Formula that Works for:
- Sales Pages – Video Scripts
- Blog Posts – Facebook Ads
- Emails – Google Ads
- & More! Key Tips
- Flip Features into Benefits
- 5 Tips – Calls to Action (CTA)
- Write as per Customers’ pain points
Facebook Marketing
- Market your Business on Facebook
- Facebook Page Setup
- FB Icon, Cover image, description, posts
- Boosting and competitions
- Groups, Live, multiple pages, Reviews, Insight
- FB Ads- Tools, structure, policies, Campaign, Demographics
- Targeting connections, interest, demographics
- Budgets, Creative Ads, Order, Pixel, Reporting, Audience
- Insight on various types of FB Ads