Oxford Award for Excellence in
Entrepreneurial Innovation and Diversified Leadership
A dynamic business magnate with over three decades of diversified experience, Mr. Aesos Lai is a force to be reckoned with in multiple industries—ranging from Music Entertainment and Movie Production to Food, Retail, Wholesale, Fashion, and Tourism. With an unparalleled drive for innovation, he has earned the distinction of being an “IDEA Person” who brings entrepreneurial zeal and creative flair to every venture he undertakes.
Philosophy and Business Acumen
Mr. Aesos Lai embodies the principle that a “Strong Brand Builds a Successful Business.” His unique ability to “think out of the box, do out of the box, and move to another new box” makes him not just an outstanding entrepreneur but also a lifelong learner. He continually explores new opportunities for both his business and personal growth.
Multiple Award-Winning Businessman: Honored with an astounding 30 awards from 2016-2022, his accolades speak to his business prowess.
Leading the No.1 Durian-related Products Company in the world, his firm has been recognized as a Superbrand for three consecutive years.
Two-time National Record Holder:
Mr. Aesos holds the record for the “Most Durian-Related Products in Malaysia” (2018) and the “Most Number of Quotes by an Entrepreneur” (Feb 2021).
An esteemed figure in the tourism sector, he has won the Malaysia Tourism Heroes 2020 and the Malaysia Tourism Excellence Award 2022, among others.
Media Savvy: Won the Best Online Interview at the Hong Bao Media Savvy Awards in 2020.
He is the only person to have created his own Tourist, Food, and Fashion Souvenirs, further displaying his innovation in branding.
Music and Movie Production:
Known as a Music Producer and Malay Movie Producer, he has tapped into the entertainment industry with considerable success.
Mr. Aesos has authored four books spanning diverse genres from romance and inspiration to business and thriller.
Composed songs, testifying to his multi-faceted talents.
Newly ventured into fashion apparels in September 2020, showcasing his relentless drive for innovation.
Certified HRDC Trainer:
His expertise is not limited to business; he is also a certified trainer, contributing to human resource development.
Mr. Aesos Lai’s profile is not merely an enumeration of his achievements, but a narrative of a multi-talented individual who strives for excellence in every domain. His extensive career is a testament to his innate creativity, resilience, and his remarkable ability to foresee business trends. He stands as an epitome of the contemporary, well-rounded entrepreneur.