Dr. Vincent Yong Chung Shien
Honorary Doctorate in Brand Management
Dr. Vincent Yong, born on October 25, 1969, in Malaysia, is a distinguished educator and branding specialist, recognized for his significant contributions to language education and corporate branding. His career is characterized by a relentless dedication to innovation and a profound impact in both education and corporate sectors.
Dr. Yong’s academic journey is marked by notable achievements. He is a TESOL Certified Professional Trainer from the American TESOL Institute and holds an MBA in Training & Development from Newport University, USA. His pursuit of knowledge led him to PhD studies in Human Resources Development at the Asia Institute of Management Science and culminated in earning a Doctor of Business Administration (D.B.A.) in Education and Training Development from the European International University, Paris. His educational contributions have been recognized with an Honorary Fellowship from Lincoln University College, Malaysia.
In language education, Dr. Yong founded the TCSOL Certification: Teaching Chinese to Speakers of Other Languages, certified by TQUK. This program, started in 2005, has trained over 30,000 candidates, demonstrating Dr. Yong’s commitment to spreading knowledge and fostering intercultural communication.
Professionally, Dr. Yong serves as a lecturer at Lincoln Professional Academy, Lincoln University College Malaysia, specializing in the Diploma in Brand Strategy and Management Programme. He holds the presidency of the Institute of Chinese Languages (ICLT) and is the Director of Business Development Asia at the International Han Institute, Taipei. His expertise in branding is further evident in his roles as Branding Advisor at the Asia Excellent Entrepreneurs Federation (AEEF), Chief Brand Consultant at HWT Group Malaysia, and Brand Consultant at DJW LABS Sdn. Bhd.
Dr. Yong’s international experience includes serving as an English lecturer at Fujian Catholic University, Taiwan, and as an advisor to the Chinese Language Education Association. He has contributed to Chinese language proficiency test development and promoted Chinese Teachers Training Programmes at prominent Chinese educational institutions.
His achievements have been recognized with awards such as the 2015 China Media Education Award, the 2016 China WeChat Media Image Award Top 10, the 2016 China International SME Brand Development Award, and the 2022 International Prestige Brand Award.
Dr. Yong is a Fellow of several prestigious UK-based organizations, including OTHM Qualifications (FOTHM), the Institute of Administrative Management (FInstAM), and the Institute of Training and Occupational Learning (FITOL). He is also a member of the Business Graduates Association, London, underscoring his commitment to continuous learning and professional development.
As an author, Dr. Yong has published works including the “E-Learning TESOL Guidebook” and books on branding and online marketing, showcasing his expertise and dedication to sharing knowledge.
In his application for the Honorary Doctorate Degree from the University of Oxford, endorsed by the Oxford International University and College Committee, Dr. Vincent Yong presents a profile of educational brilliance and professional excellence. His dedication to language education, branding, and continuous professional development makes him an exemplary candidate for this prestigious recognition. Dr. Yong’s career, marked by innovative contributions and unwavering commitment to his fields of expertise, exemplifies his suitability for this honor.